14.2 [Final Project] Thesis 2: Major Project / Thesis Materials

Throughout the semester, I completed all the planned tasks and went beyond in a few areas. I went back and looked at all my last semester deliverables and updated the color palette and any design changes. I edited the consultation video with the new logo and took out a few items that I didn't need. I kept the music and voice the same, but I think in the future I will revisit it.  For the case study, I conducted market research and surveys targeting Generation Z in Fresno, resulting in three comprehensive marketing strategies. These included a guerrilla marketing campaign that involved distributing popcorn buckets and flyers with QR codes, an integrated campaign featuring posters with AR elements, and a digital pitch packet. I incorporated AR features into the posters, which was not part of the original plan. I also created a digital campaign aimed at recruiting Generation Z for Expo Event Productions. 

Before the next class the biggest thing I would like to do is complete the case study.  Since I will be actually launching it, the summer will be a good time to launch and check the metrics.  Then in the fall I will have all the needed elements to move forward. I will also need to update my thesis website. 

Thesis Website

Process Blog

Website Prototype