2.2 [Work in Progress] Thesis 2: Major Project / Thesis Materials
- Cody MEDARIS
- Feb 18, 2024
- 3 min read
This week, I revised my thesis contract under Prof. Laurie's guidance, adding all my deliverables to ensure completion by the end of this semester. I believe this is a great idea, allowing me next semester to focus solely on editing and preparing my thesis presentation.
Prof. Laurie also suggested a few edits to my Materials Materix. She mentioned the edits aren't significant enough to need to resend it to Prof. Culpepper. I have updated the Materials Matrix by changing 3 things:
1. Moved my website deliverable to be deliverable 3
2. Edited the website pages names to match the website that was created last semester 3. Edited the case study deliverables to what is needed for Expo Event Productions.
I also worked on materials for my case study with Expo Event Productions, presenting the full vision of my thesis, including marketing and design strategies.
We discussed an overall plan and decided to run each campaign for two weeks to gather and analyze benchmark metrics, assessing the case study's success.
We adjusted some marketing and design strategies to align better with Expo Event Productions, especially since they've decided to focus on corporate events as well. This necessitates campaigns that cater to both Gen Z and corporate clients. I anticipate that A/B testing will be key in refining these materials.
We rearranged the strategy order, starting with the "We can do that" campaign on March 1st.
Our weekly meetings on Fridays will now also align with the campaign schedules, starting and ending on these days. To prepare for the first campaign, I need to create a brand guide, which shouldn't be too difficult since it's not a complete rebranding. I plan to propose a few ideas on February 23rd, and based on their choice, I'll start designing deliverables for the launch. Everything looks good on paper; I hope it plays out well in reality.
For the branding, I'm keeping it simple, but the materials I design will have a bit more flair, targeting Gen Z-specific platforms. The "We can do that" campaign aims to create a narrative for Gen Z, fostering a stronger connection with Expo Event Productions. Each marketing and design strategy will target a different part of the sales funnel, following it to determine the best metrics to collect.
The "Z Model" visually represents the material themes: Storytelling, knowledge sharing, and personalization.
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