I revisited the user map I had crafted last semester, reflecting on any changes or enhancements based on my recent learnings. I realized that users might encounter our brand multiple times before deciding to engage with it. This insight highlighted the importance of maintaining clarity and consistency in our brand messaging. I also became more aware of the emotional journey users undergo at each step. When I also recognize that the users' paths might vary with different people and scenarios. For this scenario, I focused on my user persona, Samantha. She is the copy writer and inhouse marketer.
I revised my logo sketches and created a few more to see if the one I chose last semester was still ok for me and my project. I also did some colors texts to decide on my color options.
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