I started working on user testing possibilities for my case studies, as suggested by Laurie. I read through the module content and made a plan to start editing the DZN website, including creating a walkthrough video explaining the website’s purpose. I'm exploring ways to make the site more desirable, interesting, and educational.
I re-evaluated my case studies: the first focuses on guerrilla marketing, the second on a hybrid approach, and the third on digital marketing. Each case study will include layers of the marketing funnel, from awareness to advocacy.
I continued to make minor edits to my process book and worked further on case study files.
Additionally, I worked on my thesis website and updated the menu options from a lightbox to a traditional menu, enhancing the site’s functionality and user experience.
My main focus was to work on the case study postion this week. I have a meeting with Laurie on Tuesday and I want to have enough done to talk about. I am still working through kinks but it’s moving forward.
My plan for this next coming module is to continue to work through my case studies. I need to get my user testing completed by Module 5.
Komentarze