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Cody MEDARIS
May 19, 20241 min read

6.2 [Work in Progress] Thesis 2: Major Project / Thesis Materials

This week, I focused on refining the content strategy for DZN. I conducted an in-depth analysis of current digital trends and social values that resonate with Generation Z. This involved researching various platforms where Gen Z is most active, such as TikTok and Instagram, and identifying the type of content that garners the most engagement.

I also started the process journal by creating some layouts that I could use for the future.

I also began drafting a series of social media posts aimed at engaging small businesses. These posts highlight the benefits of adopting digital trends and social values into their marketing strategies. Additionally, I started working on a blog post series that will educate small business owners about the nuances of marketing to Gen Z.



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