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CREATING A NEW MARKETING
PLAN THAT SPEAKS GEN Z
With Gen Z’s growing spending power, small businesses must adapt new ways to capture their attention.
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Adapting your marketing strategy to reach Gen Z isn’t easy, especially with shrinking budgets. In 2021, marketing spend dropped from 11% to just 6% of revenue. Additionally, 47% of small business owners handle marketing themselves and struggle to track ROI, making it even harder to engage Gen Z. Their short attention span is a key challenge for 17% of businesses trying to connect effectively.
DELIVERABLES
DZN is redefining how small businesses learn to connect with and speak the language of Generation Z. Through innovative marketing strategies, guerrilla tactics, and rebranding, DZN teaches businesses how to engage authentically with Gen Z, helping them understand their values, preferences, and digital behaviors to foster deeper, more meaningful connections.
A GEN Z BRAND
A WEBSITE
A CASE STUDY
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